Home service calls are urgent by nature — a broken AC in July or burst pipe at midnight. 40% of calls come outside business hours, and 85% of homeowners will call the next company if you don't answer.
Response time is the #1 predictor of booking success. If you don't answer within 60 seconds, the probability of qualifying that lead drops by 400%.
By 2026, the average patience threshold has dropped dramatically. Callers now abandon ship after just 90 seconds on hold. In home services, where calls are often urgent, that window is even shorter.
average patience threshold
56% of customers who have a bad experience (like being put on hold) will never complain. They just quietly switch to a competitor. You won't even know they're gone until your revenue dips.
silently switch to competitors
A burst pipe at midnight or broken AC in July can't wait. If you don't answer, the next company on the list wins the job.
lost annually to missed calls
return on investment
Annual ghost revenue
$200K
Caleon annual cost
$36,000
Net annual savings
$164,000
Ghost revenue recovered/yr
Return on investment
Average caller wait time
Coverage, 365 days/year
Caleon schedules service calls with the right technician, triages emergencies, and never lets a job go to a competitor.
Join home services businesses already recovering ghost revenue with Caleon. At $3,000/mo, you get a 5.6x return on investment.
